pauljacobsx505x235PAUL JACOBS
CREATIVE DIRECTOR, JOBGRAM
WEBSITE | TWITTER | LINKEDIN

Paul is in the business of helping employers become stars on the social web.

In early 2012 Paul launched Jobgram, a service that re-imagines job advertising. Jobgrams are highly visual job ads used by leading employers to showcase their employer brand, and reach potential and untapped jobseekers across social and referral channels. Jobgram clients include employers in Australia, New Zealand, Asia, the United States and Europe. Clients have experienced greater recognition of their brand in the marketplace, and improved reach and numbers of quality applicants. Jobgram is evolving into the entertainment space, making job advertising a fully immersive experience.

Paul is passionate about building talent communities online and promoting the great initiatives which are happening in our part of the world. Six years ago he became the Community DJ for Recruitment Asia Pacific, an online community of professionals in the Asia Pacific region interested in networking, recruitment innovations, recruitment technologies, social media etc. Over the past couple of years Paul attended social recruiting events at Google and Best Buy in the USA. He has recently presented at recruitment unconferences in London, Hong Kong and Singapore.

Paul worked with Deloitte NZ on their successful social recruiting initiatives, which won the 2010 SOCRA award in the United States for excellence in social media and recruiting. Deloitte NZ was a finalist in the 2010 TVNZ NZ Marketing Awards, recognised by Likeable as one of the world’s Top 40 Facebook fan pages, and featured in blogs locally and globally as an example of leading practice. Deloitte NZ pioneered a range of social media initiatives, including live streaming shows on Facebook within a recruitment / employer branding context, an approach which is now being adopted by other employers in New Zealand and Australia.

Paul enjoys keeping up with innovations and trends happening on the social web, such as social gaming and mobile technologies, and looks for ways to apply these to a recruitment and talent sourcing perspective.

Paul has presented at SOSU events in Sydney in 2011 and Brisbane in 2012. He was also the MC for SOSU NZ in 2013.